TALK: Moderated by Stephan Rabimov, Forbes Contributor
WEDNESDAY, 9 AUGUST, 2PM
CIFF PANEL: HOW FASHION CRITICS, CURATORS, AND CONTENT IMPACT BRAND IDENTITY
Valerie Steele, Director and Chief Curator, FIT Museum
Cecilie Ingdal, Editor in Chief, Elle Denmark
Stephan Rabimov (moderator), Forbes Contributor and Content Marketing Expert
Fashion has always been a "look at me" proposition. It is meant to catch someone's attention, everyone's attention, our own attention. Is attention a sustainable resource? How can brands create memorable looks and campaigns in the era of surplus stimuli and attention deficit, both in terms of market competition and the sheer volume of digital content? Is there an algorithm for understanding how contemporary audiences relate to fashion? What is "better": to make a splash now or aim for a long term impact? These and many other questions will be discussed by international fashion experts representing three key fashion pillars: curation, criticism, and content.