TALK: PRESENTED BY MATE.BIKE @CIFF MAIN STAGE AND LIVE STREAM
04 FEBRUARY, 10 AM
CREATING DESIRABILITY FOR AN E-BIKE THROUGH HIGH FASHION
As an e-bike company, MATE.BIKE aim to have every biker and non-biker on an e-bike. They believe that one does not need to make drastic changes to their lifestyle to become responsible citizens - just hop on a MATE.
This talk is highlighting various collaborations - Moncler, Palm Angels, CR Fashion - that MATE.BIKE have had in the past few years. It is their intent to drive sales by creating a desire for their product because Design drives desirability and desirability drives change.
Maaike Spiekhout, International Sales Manager, MATE.BIKE
Michael Lillelund, Director of Collabs and Partnerships, MATE.BIKE
Simon Jones-Mortensen, Creative Director, MATE.BIKE
Anders Elmholdt Pedersen, Director Marketing and E-commerce, MATE.BIKE