TALK: PRESENTED BY MATE.BIKE @CIFF MAIN STAGE AND LIVE STREAM

Name: The largest and longest-running fashion fair in Northern Europe.
Start: 2024-01-31T00:00:00+01:00
End: 2024-02-02T00:00:00+01:00
Location: Bella Center Copenhagen

04 FEBRUARY, 10 AM

CREATING DESIRABILITY FOR AN E-BIKE THROUGH HIGH FASHION

As an e-bike company, MATE.BIKE aim to have every biker and non-biker on an e-bike. They believe that one does not need to make drastic changes to their lifestyle to become responsible citizens - just hop on a MATE.

This talk is highlighting various collaborations - Moncler, Palm Angels, CR Fashion - that MATE.BIKE have had in the past few years. It is their intent to drive sales by creating a desire for their product because Design drives desirability and desirability drives change.

Speakers:
Maaike Spiekhout, International Sales Manager, MATE.BIKE
Michael Lillelund, Director of Collabs and Partnerships, MATE.BIKE
Simon Jones-Mortensen, Creative Director, MATE.BIKE
Anders Elmholdt Pedersen, Director Marketing and E-commerce, MATE.BIKE

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