CIFF KIDS TALK: PRESENTED BY PEJ GRUPPEN

THURSDAY, 02 FEBRUARY, 3PM

TRENDS AND CONSUMERS - A CRASH COURSE

Trends and changing consumer behavior in a worldwide crisis are confusing and complex, but with the right methods and tools, it is possible to decode and understand them. With an overview of the most effectful trend models, the biggest drivers of trends, and the intricacies of the consumer’s deepest needs, it is possible to predict the future – both short and long-term.