TALK: PRESENTED BY SCANDINAVIAN MIND
TALK: PRESENTED BY SCANDINAVIAN MIND
FRIDAY, 03 FEBRUARY, 12PM, C-HALL LIFESTYLE STAGE
The NXT Sustainable Consumer Report 2023, conducted by market analyst and brand consultant Fredrik Ekström from Above the Clouds, is a consumer research and trend foresight report. It is based on expert interviews and quantitative research of 2405 respondents in Sweden and Denmark and is part of Above The Clouds Future Series, about Sustainability and Consumers.
The presentation will focus on consumer behaviours in Denmark and Sweden and provides you with tools to thrive in a time of sustainability transition, outlining areas where the consumers hearts and anxieties are, describing three green consumer profiles you need to be talking to, and how to speak with them. Helping brands to make strategic choices and better understand who they talk to and how you tailor your communication thereafter.
For more information about the report and Above The Clouds Future Series visit www.abovetheclouds.se or connect through fredrik.ekstrom@abovetheclouds.se
Speaker: Fredrik Ekström, Founder, Above the Clouds.
Fredrik Ekström is a future-focused brand consultant and senior business advisor, specializing in sustainability and branding for lifestyle brands. He has over 17 years of work experience working with brand activations, insights and development. His company Above The Clouds works with projects ranging from mobile tech experiences, eco-crypto strategies, sustainable gaming, sustainable fashion retailers and outdoor brands.
