TALK: PRESENTED BY THE BUSINESS OF FASHION

Name: The largest and longest-running fashion fair in Northern Europe.
Start: 2024-01-31T00:00:00+01:00
End: 2024-02-02T00:00:00+01:00
Location: Bella Center Copenhagen

THURSDAY, 11 AUGUST, 11AM

FINDING WHOLESALE GROWTH IN AN UNCERTAIN MARKET

Over a 45-minute panel talk sharing personal experience and Q&A session, BoF and CIFF platform three individuals responding to industry disruption in new ways — reimagining the processes and relationships that define the wholesale model.

More than two years since the pandemic seemingly kicked off an e-commerce revolution, wholesale has come roaring back. Neiman Marcus, Saks Fifth Avenue and others have seen an uptick in foot traffic or brick-and-mortar sales in recent months. Brands are also re-seeing stores as an affordable alternative to online marketing. Gary Wassner, a financier who works with 450 fashion brands, told BoF that 75 percent of his clients have seen wholesale grow since the pandemic.

But the landscape — and the strategies for success — look different. We interview the CEO of a contemporary brand, emerging luxury talent and an industry tech leader, each responding to industry disruption in new ways, leveraging technology and radical sustainability, as well as new processes and new community-building strategies, in order to drive growth.

BoF will touch on three pillars of innovation (tech, community and operational) to create candid learnings for the CIFF community.

Panelists:
Bianca Saunders, Designer & Creative Director, Bianca Saunders
Gonçalo Cruz, Co-founder and CEO, PlatformE
Ellen Dixdotter, CEO, By Malene Birger

Moderator:
Robin Mellery-Pratt, The Business of Fashion

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