The future of digitalisation in a physical business @CIFF The Main Stage and live stream

Name: The largest and longest-running fashion fair in Northern Europe.
Start: 2024-01-31T00:00:00+01:00
End: 2024-02-02T00:00:00+01:00
Location: Bella Center Copenhagen

How has a full blown year of digital commerce left an impact on the new normal for wholesale and marketing?
With business-as-usual starting to resume globally in the wake of what hopefully are the end of the Coronavirus pandemic, the meaning of usual in many cases is forever altered. It’s certainly true in the wholesale fashion space, where retailers flock seasonally to tradeshows to do their buying. The pandemic changed the reality by kickstarting long overdue digitization. Now with in-person events beginning to fill calendars, will things change? Or are blending both worlds for a ‘physi-digital’ experience the future?

Panelists: Alies ter Kuile Co Owner Fashion Cloude, Carsten Holm Founder & CEO at Woden A/S and Jens Hamborg Co-Founder Vocast

Moderated by: Heidi Svane, Head of Digital at Lifestyle & Design Cluster

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