Bestseller returns to CIFF with a strong lineup of directional brands

Copenhagen, May 26th 2025

One of Europe’s biggest fashion groups returns to CIFF for the third time bringing new creative energy and fresh takes on fashion.

CIFF 65 is thrilled to welcome Bestseller back to Copenhagen this August with a bold and immersive presence in Hall C. For the third consecutive season, the Danish fashion powerhouse is making a strong statement at the fair, highlighting a dynamic lineup of brands including Pieces, Noisy May, JJXX, Object, Rouge Edit, and Y.A.S.

Each brand will showcase their upcoming collections through impactful displays, engaging events, and inspiring retail experiences – turning Hall C into a vibrant hub of creativity and commerce. Together with other leading names, Bestseller’s presence will help define the trends and tendencies set to shape the season ahead.

“CIFF is the only trade show we invest in at this scale in Europe,” says Lars Pedersen, Regional Director & Member of the Executive Team at Bestseller. “For us, it’s not just a fair – it’s a strategic platform where we meet our partners, tell our brand stories, and show our long-term commitment to the Scandinavian fashion scene.”

The continued partnership between CIFF and Bestseller is built on shared ambition, open dialogue, and a drive to elevate the fashion community – not just in Denmark, but across the Nordics and beyond.

“We’re incredibly proud of our long-standing collaboration with Bestseller,” says Sofie Dolva, Director of CIFF. “Their presence brings a unique momentum to the fashion fair – they make the big ideas become a reality, they activate their spaces with intent, and they help create an atmosphere where inspiration and commercial interests are of mutual importance. It’s partnerships like these that push CIFF forward.”

With Bestseller anchoring Hall C alongside other top-tier brands, CIFF 65 is shaping up to be one of the most vibrant editions yet – and a must-attend event for anyone invested in the future of fashion.

For more information and photos:

Please contact Rebecca Retz Svejborg-Laudrup resv@ciff.dk