CIFF and Malmö Designer Village continue their partnership
July 2026
The partnership between CIFF and Malmö Designer Village first launched at CIFF 66 in January. This season, the collaboration continues to evolve as Malmö Designer Village returns as a partner, building momentum towards the opening of Scandinavia's largest premium outlet destination in May 2027. The next chapter began last month at CIFF Paris, where the upcoming retail destination co-hosted the CIFF Friends & Family evening in Le Marais, bringing together brands, buyers, press and friends of CIFF.
As anticipation builds towards its opening in May 2027, CIFF Director Sofie Dolva welcomed Antoine Frey, Chairman and CEO of FREY Group, developer of Malmö Designer Village.", to the CIFF Media Studio for a conversation about the vision behind Malmö Designer Village and the role it is set to play in the Scandinavian retail landscape.
Designed to become Scandinavia's largest premium outlet destination, Malmö Designer Village will span 26,000 sqm and bring together more than 130 Scandinavian and international fashion and lifestyle brands. Beyond shopping, the destination will offer curated experiences, landscaped gardens, cafés and restaurants, a street food market, family-friendly facilities and a strong focus on sustainable design.
Located just 20 minutes from Malmö and 50 minutes from Copenhagen, the destination will offer access to one of the strongest cross-border catchment areas in Northern Europe, combining Scandinavian purchasing power with year-round international tourism.
