Meet Jens Poulsen. He is the CEO of DK Company owning more than 25 brands and represented at more than 16,500 selling points with a strong geographical presence in more than 35 countries worldwide.
What defines DK Company?
At DK Company, our core philosophy is to build a business model that benefits all our partners. To achieve this, we adhere to our win-win principle. The flower in our logo symbolizes our roots, representing our commitment to ensuring mutual benefit for our suppliers, employees, customers, and ourselves – what we call a "fourfold win". We see it as one of our most important tasks to create a collaborative environment where everyone involved can thrive. We believe that long-term relationships with our suppliers, customers, and employees are built on mutual respect, understanding, and a shared commitment to success. This is the foundation of our success.
Why do you participate in CIFF?
CIFF offers a unique opportunity to connect with our customers on a personal level, inviting them into the world of DK Company. It's a chance to showcase our brands and demonstrate how they complement each other within our portfolio. At DK Company, we value being part of a community, and CIFF allows us to do just that – welcoming colleagues, and both new and long-standing customers into our space in CIFF Village. We participate at CIFF to express who we are through openness and a sense of community.
What were the highlights for you at CIFF 63?
The energy at CIFF 63 was incredible. Wednesday, we had a fantastic day, with visitors from all over the world filling the space. I felt immense pride in seeing our industry come together to warmly welcome everyone. It was especially impactful to have everything consolidated in Bella Center, making it convenient for our Scandinavian customers to visit multiple brands without spending time on transportation. I’m very attuned to the energies, and when I introduced Medina on stage to an enthusiastic crowd, it brought back the best of the old fair vibes. A big thank you to CIFF for creating such a dynamic environment, and to our industry for its strong support. When we gather as an industry at CIFF, we can attract customers from all over the world. Together we are stronger.
