CIFF is partnering up with Launchmetrics: the industry’s leading brand performance partner for
Fashion, Lifestyle and Beauty brands for over a decade.
Launchmetrics helps brands understand their impact, turn data into better branding decisions and navigate an
industry where the way brands are seen is constantly changing.
Now, nearly ten years after introducing Media Impact Value® (MIV®), Launchmetrics is launching the next step
in measurement with AI Visibility (AIV).
As AI becomes an increasingly important part of how brands are discovered, understood and compared, AIV
introduces a 0-100 score designed to show what is driving brand visibility in AI-generated answers, how that
visibility changes over time and how it compares with competitors.
The partnership brings Launchmetrics’ expertise in data, technology and brand performance closer to the CIFF
community - and opens up a new conversation around what visibility means in an AI-driven landscape.
Download Launchmetrics’ guide to AI Visibility (AIV) via this link to learn how to measure your brand's newest storyteller.
