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Introducing the Fashion Commerce Summit 2025

The first edition of the Fashion Commerce Summit will take place this August during CIFF, in collaboration with our official digital partner Not selling liquid. The event will explore the ever-evolving world of fashion commerce and why unified strategies are at the core for brands navigating both digital and physical spaces.

The fashion industry is undergoing a major transformation. Brands are expected to deliver seamless experiences across every touchpoint. From the online store to the flagship boutique, consistency and cohesion are key. That’s where unified commerce comes in—and that’s exactly what we’ll be unpacking at the Summit.

Together with Shopify and Klaviyo, the most influential platforms in the fashion e-commerce space, we’ll dive deep into how brands can successfully bridge the gap between e-commerce and retail. Expect actionable insights, practical frameworks, and candid conversations about the challenges and opportunities that arise from scaling across multiple channels.

We’ll also be joined by selected fashion brands Fabienne Chapot and more, who will share real-life examples of how they’ve embraced unified commerce to grow and future-proof their business.

As our official digital partner, Not selling liquid brings a wealth of hands-on expertise to CIFF’s community. Founded in 2020, the agency is a leading Shopify Plus Partners for fashion brands. From performance marketing and data strategy to web design and international expansion, their approach is rooted in both creativity and commerce.

The Fashion Commerce Summit is a chance to gain new perspectives, challenge old assumptions, and connect with the people shaping the future of fashion. Whether you’re a founder, marketing expert or digital lead, you’ll get inspired with ideas and strategies for your brand.

Join us!

Registration is free and open now.