VOGUE Germany, By Miriam Nehring, August 2025
Scandinavian fashion: It-brands such as Ganni, Cecilie Bahnsen and Toteme have reached a worldwide audience over the last few years – and rightly so. You should know these labels!
Scandinavian fashion brands are known for their minimalist design, high-quality materials and sustainable production, and at the same time come across as casual and unconventional. Labels such as Acne Studios, Ganni and Filippa K focus on clean lines and timeless elegance and are therefore both functional and stylish. These brands have a special appeal not only during Copenhagen Fashion Week, but throughout the year.
Their unique approach to combining fashion with ethical awareness makes them a must-have on our fashion radar. "For me, the essence of Scandi style is effortless chic combined with comfort and quality. We need to be able to ride the bike, play with our kids and wear the looks at work and still be willing to go out with them," says Sofie Dolva, director of the Copenhagen fashion fair CIFF about the DNA of Scandinavian style.
How does the coveted label Rotate interpret the Scandi style? "The basis is Scandinavian – clean lines, restrained colour palettes – but we always give it its own touch. For us, minimalism does not mean restraint, but intention," says Jeanette Madsen. "We play with silhouettes, textures and colours in a way that feels fresh and free. It is this contrast that makes Rotate what it is," adds Thora Valdimarsdottir. We show you 34 Scandinavian fashion brands that you should know about - directly to shop.
12 Scandinavian fashion brands that define Scandi style in a special way:
1. Ganni
It's hard not to meet someone wearing Ganni within five minutes in Copenhagen – that's how ubiquitous the cult brand's floral dresses and denim designs are. What makes Ganni so special for Copenhagen (even though they won't be showing a collection at Fashion Week again this season) is the effortless fusion of traditional Scandinavian simplicity with playful, modern elements. The collections are characterized by eye-catching patterns, bold colors and unexpected cuts that perfectly capture the urban, trend-conscious lifestyle of the city. Ganni is not just a brand, but a way of life that reflects the creative and dynamic atmosphere of Copenhagen.
2. Rotate
When they think of Scandinavian fashion, they think of minimalist fashion basics. This is only true to a limited extent. Because at the other end of the Scandi style spectrum is Rotate Birger Christensen. Founded by creative minds Jeanette Madsen and Thora Valdimars, Rotate stands out for its bold, modern style with a dash of retro chic. Rotate's designs are characterized by playful silhouettes, eye-catching patterns and an irresistible energy. The label has not only made a splash on the international catwalks, but has also gained a loyal fan base with its dynamic interpretation of Scandinavian fashion. Instead of everyday wear, this is about eye-catching party wear with dramatic 80s silhouettes and eye-catching fabrics. If you're looking for a purple sequin mini dress or silver vinyl pants, you've come to the right place.
3. Toteme
Brands like Ganni and Stine Goya show that the Scandinavian aesthetic is much more than just a monochrome cliché, as nowhere in the world is minimalist design implemented as well as in Scandinavia. Toteme is a Swedish label founded by fashion blogger Elin Kling together with Karl Lindman that creates a uniform that revolves around modern classics. The design team has a real understanding of a capsule wardrobe, and the pieces can all be styled together seamlessly.
4. Acne Studios
Acne Studios needs no introduction, because this is probably the brand that put Scandinavian style on the fashion map after its founding in 1997. The Swedish label initially focused on raw denim, and while denim remains the centerpiece of the Stockholm atelier, the leather "Musubi" bags and biker jackets are just as iconic.
5. Remain
Scandinavian fashion brands are known for their minimalist style and high quality, and that's exactly where Remain comes in. Founded in Copenhagen, Remain exudes the essence of modern Scandinavian elegance. "Our vision is to create timeless pieces that remain relevant not only today, but also in the future," says founder Denise Christensen. With clean lines, neutral tones and an unparalleled attention to detail, Remain embodies Scandinavian craftsmanship to perfection. Sustainability is at the heart of this: each piece is made from high-quality, environmentally friendly materials, which underlines the brand's ethical claim.
6. Marimekko
Marimekko, the Finnish design house, is synonymous with bold patterns, vibrant colours and timeless elegance. Geographically, Finland is not part of Scandinavia. Nevertheless, the label Marimekko, which is once again presenting a show as part of Copenhagen Fashion Week this season, is still in demand in the region. What might be the reason for this? The eye-catching floral prints (including the iconic "Unikko" poppy print that made the brand famous worldwide) and graphic designs. Since its founding in 1951 by the visionary Armi Ratia, Marimekko has gained a firm place in design history.
7. Gestuz
Founded by Sanne Sehested, Gestuz has become a darling of the international fashion scene. "We want to inspire women to go their own way and feel strong and beautiful in the process," says Sehested. With a blend of understated elegance and rebellious charm, Gestuz offers collections that are both timeless and modern. The clean lines and high-quality workmanship, coupled with unexpected details and bold cuts, make each piece a statement. Gestuz is not just fashion, but an expression of individuality and self-confidence, which is what makes the brand so popular in the fashion world.
8. Munthe
Founded by Naja Munthe, the label has secured a firm place in the fashion scene with its extraordinary designs. Naja Munthe aptly describes her vision: "We want to create fashion that is both timeless and rebellious, and give the wearer a sense of strength and individuality." Munthe inspires with a distinctive mix of luxurious materials, artful prints and innovative cuts that give Scandinavian minimalism an unexpected twist.
9. Tree and Horse Garden
"Our collections are an expression of our shared vision and our deep friendship," says Rikke Baumgarten. The close partnership of the founders, which is based on long-standing friendship, is at the heart of their success. This combination allows them to freely implement creative ideas and create innovative, yet wearable fashion. The harmonious collaboration and trust between Rikke Baumgarten and Helle Hestehave is reflected in every piece, making Baum und Pferdgarten a celebrated name synonymous with fresh, Scandinavian chic.
10. Cecilie Bahnsen
Since Cecilie Bahnsen appeared on the fashion radar in 2015, her voluminous dresses (and especially those with puffed sleeves) have been unmistakable. Scandi girls don't just keep the label's feminine designs for special occasions, they also wear them when cycling to work – whether with jeans underneath or sneakers to go with them.
11. Filippa K
The Swedish fashion label Filippa K continues to dominate the Scandinavian fashion scene with its timeless elegance and uncompromising quality. Since its inception, Filippa K has built a reputation for minimalist design that seamlessly blends style and functionality. With a strong focus on sustainability, the brand sets standards in the use of environmentally friendly materials and responsible production methods. The collections offer versatile, durable pieces that can be easily integrated into any wardrobe. The new creative director Anna Teurnell (since 2024) knows all too well how to create the next generation of iconic pieces.
12. Saks Potts
While Saks Potts used to be mostly known for colorful faux fur coats, its newer collections focus on creating a complete wardrobe for customers – from leather outerwear to sequined night out dresses. The brand's casual shirts, as already spotted on Dua Lipa, are also a real new hit.
13. Opéra Sport
Opéra Sport is an up-and-coming Scandinavian fashion brand that has quickly earned a firm place on the fashion radar. Founded by Awa Malina Stelter and Stephanie Gundelach, the label combines Scandinavian minimalism with French sophistication. Particularly noteworthy is her innovative use of sustainable materials and the creative reuse of vintage fabrics.
14. Holzweiler
The Scandinavian brand Holzweiler inspires fashion fans worldwide with its unique blend of innovative design and functional elegance. Originally founded as a scarf label, Holzweiler has developed into a comprehensive fashion brand known for its high-quality materials and distinctive prints. Particularly impressive is their commitment to sustainability by using recycled fabrics and environmentally friendly production methods. With timeless yet modern collections, Holzweiler manages to create fashion that is both stylish and durable. The brand embodies the relaxed luxury of Scandinavia.
15. Forza Collective
Creative director Kristoffer Kongshaug brings together the elegance of the 1920s with the clean lines of the 90s – and thus hits the nerve of a new generation. An exciting dialogue arises between structure and softness: each piece seems well thought-out, powerful, but never overloaded. It's not about retro, it's about transformation – about how history becomes modern relevance. Era-fused, cool and absolutely contemporary.
16. Rains
The Scandinavian label Rains is currently stirring up the fashion scene by combining functional rainwear with modern design. Known for stylish, weatherproof jackets and accessories, Rains relies on high-quality, water-repellent materials and minimalist aesthetics that are typical of Scandinavian fashion. These innovative designs bring freshness to outdoor clothing and make it an integral part of urban wardrobes. With a clear focus on functionality and style, Rains proves that rain protection can be not only practical, but also fashionable.
17. By Malene Birger
By Malene Birger is one of the most traditional brands in Copenhagen, focusing on Scandinavian minimalism and relaxed styling. Although the Danish label makes use of Scandi minimalism, which is probably the first thing that is associated with the north (such as gray oversize coats or knitted designs in beige), the designs also live from their boho aesthetic. She transforms the creations into less expected pieces – like the loud cowhide pattern coat that stood out in street style during Copenhagen Fashion Week.
18. J. Lindeberg
Scandinavian fashion is known for its minimalist aesthetics, high functionality, and sustainable approaches, which are gaining traction in the global fashion world. J. Lindeberg, one of Sweden's leading brands, is particularly popular because it masterfully combines timeless elegance with modern sports influences. The brand relies on high-quality materials and clear lines that impress in everyday life as well as on the golf course or ski slopes.
19. A. Roege Hove
Although A. Roege Hove was only launched in 2019, the brand's signature ribbed knit designs are already considered a wardrobe essential at Scandis. The key piece? The designer's cardigan, worn over a T-shirt during the day and without it at night.
20. Nicklas Skovgaard
Scandinavian fashion brand Nicklas Skovgaard has established itself as a rising star in the fashion world, impressing with both its avant-garde style and strong commitment to sustainability. With a clean, minimalist aesthetic typical of Scandinavian design, Nicklas Skovgaard combines innovative cuts and high-quality materials to create timeless yet modern garments.
21. Stine Goya
Danish designer Stine Goya brings a fresh perspective to the fashion world that celebrates individuality and the joy of clothing. Her collections are characterized by unique prints, bold color combinations and feminine cuts that immediately catch the eye. This playful approach to design, combined with high craftsmanship and a strong focus on sustainability, makes Stine Goya a favorite among fashion connoisseurs and trendsetters worldwide.
22. Pandora
Founded in the heart of Copenhagen, the Danish brand embodies what we love about Scandinavian design: clean lines, fine craftsmanship and a playful aesthetic. The brand is particularly known for its personalisable charm bracelets, which skilfully express individuality and emotions. Whether delicate rings, iconic charms or statement pieces – each piece of jewellery tells a personal story.
23. Herskind
Herskind convinces with an unmistakable combination of minimalist aesthetics and luxurious details. The brand attaches great importance to quality and timeless design, which makes its pieces real classics. Herskind manages to combine the typical Scandinavian style with modern trends, while always remaining sustainable and environmentally conscious.
24. Stand Studio
Stand Studio is currently making a splash in the Scandinavian fashion scene by finding the perfect balance between modern design and luxurious materials. The Swedish label, known for its masterful processing of imitation leather and fur, offers stylish yet affordable garments that meet both functionality and high-fashion demands.
25. House of Dagmar
House of Dagmar has carved out a place for itself in the fashion world by blending Scandinavian elegance with sustainable practices. Founded by the three sisters Karin, Kristina and Sofia, the Swedish label focuses on high-quality materials and ethical production methods. The designs are characterized by a minimalist aesthetic, sophisticated cuts and subtle details that embody timeless elegance and modern functionality.
26. Samsøe Samsøe
Samsøe Samsøe was founded in 1993 as a small jewelry store in Copenhagen, but took a new direction seven years later when Peter Sextus and Per-Ulrik Andersen took the helm and transformed the company into a ready-to-wear label known for its street style aesthetic. The focus is on timeless, minimalist design, beautiful tailoring, special fabrics and a rich colour palette.
27. Hope Stockholm
Hope Stockholm can be aptly described with the three words timeless, functional and unconventional. The brand stands out for its clean aesthetics and high-quality materials that guarantee both style and durability. Hope Stockholm stands for simple elegance with a twist by combining classic silhouettes with surprising details and innovative cuts.
28. Tiger of Sweden
What wardrobe essentials can you find at the Tiger of Sweden label? The brand offers a wide range of garments that are both classic and modern. The collections mainly include perfectly cut suits, stylish coats and high-quality shirts, which are known for their excellent fit and attention to detail. In addition, the range also includes fashionable leisure wear such as casual knitwear and trendy jeans.
29. Bite Studios
So many brands on this list stand for sustainable practices and commitments, but Bite Studios deserves a special mention because the label's name is an acronym for "By Independent Thinkers for Environmental Progress". Bite Studios has a minimalist design aesthetic with a focus on timeless basics – think tank tops, jeans and the like – and scores with quality and eco-friendliness thanks to its uncompromising approach.
30. Skall Studio
The Danish label, founded by sisters Julie and Marie Skall, relies on natural materials and responsible production that respects the environment. Her collections are characterized by a simple elegance and an unobtrusive aesthetic. "We believe that clothing should tell a story and be passed down from generation to generation," is the brand's credo, and this is guaranteed with these lover's pieces.
31. Anne Sofie Madsen
Anne Sofie Madsen remains one of the most exciting voices on the Scandinavian fashion scene – avant-garde, but deeply personal. Her current collection, shown at Copenhagen Fashion Week, deliberately eludes the fast pace of seasonal trends. Instead, Madsen relies on quiet, organic development: familiar silhouettes and techniques return, not as repetition, but as transformation.
32. The Garment
The Garment brings a new definition of modern elegance to the catwalk at Copenhagen Fashion Week. The brand convinces with clean lines, high-quality materials and a reduced colour palette that combines Scandinavian simplicity with luxurious sophistication. Each piece exuded a timeless calm, while subtle details add that extra something.
33. Stylein
Founded in 2001 by Elin Alemdar in New York and now based in Stockholm, Stylein stands for a clear, feminine aesthetic that combines Scandinavian restraint with international standards. The label designs fashion for women who naturally move between the world's metropolises – with precise cuts, luxurious materials such as alpaca wool, suede and organic cotton, as well as a colour palette inspired by nature. The silhouettes are modern, but never loud: wide jeans, draped dresses, boxy shirts and sharply cut suits characterize the style. Stylein pursues a sustainable approach, which is reflected not only in the materials, but also in the philosophy: clothing that is worn over many seasons – as part of a conscious, timeless wardrobe.
34. Sophie Bille Brahe
Sophie Bille Brahe is a master of craftsmanship – and this is reflected in everything she creates. In her Copenhagen studio, surrounded by self-designed, curved tables and nostalgic Murano vases, she creates pieces of jewellery that are more than accessories: they are personal works of art. Her organic designs celebrate both diamonds and pearls, telling stories of elegance and individuality. With her Lettres de Lumière, she takes the idea of personalization to a new level, while bestsellers such as the Peggy pearl necklace and the Croissant de Lune diamond earring have long since achieved cult status.
35. Ole Lynggaard
Since 1963, Ole Lynggaard Copenhagen has been synonymous with Scandinavian elegance and the finest craftsmanship. What Ole Lynggaard started 60 years ago has developed into one of the most important jewellery houses in the world – deeply rooted in family history and the art of goldsmithing. The close involvement of the family seemed quite natural from the beginning and still shapes the company today. The implementation of the jewellery today is modern and quite extraordinary: think of fossil-like shells, organic shapes. filigree sketches of flowers and the finest natural objects as a source of inspiration.
36. Pilgrim
For more than 40 years, Pilgrim has been combining Danish design tradition with modern expressiveness – and this season it once again proves its flair for exciting contrasts. The new collection combines rough, handcrafted details with iconic statement pieces made of pearls or heart-shaped, bridging the gap between the past and the present. Between minimalism and maximalism, each piece of jewellery moves with an artful lightness that makes Pilgrim so distinctive.
Conclusion: Scandinavian fashion brands have conquered the international fashion market and are particularly known for their minimalist Scandi style. Coming from Denmark, Norway and the far north, they inspire with timeless basics such as cardigans and elegant blazers. In colours such as classic black, they embody a relaxed yet sophisticated look that appeals to both Paris and London. Whether in the fashion house in Germany or in the online shop - Scandinavian cardigans and blazers and co. have long been an integral part of the global fashion world.
