We are thrilled to announce that Séfr will be joining CIFF this season. Find them at B1-006.
About Séfr
Séfr, a brand born in the eclectic streets of Malmö, Sweden, stands as a testament to refined simplicity and timeless style, with a touch of 70s flair, in the contemporary fashion landscape. Witnessing Séfr's evolution from a vintage store into a full-fledged luxury clothing label that masterfully balances classic and contemporary elements has been nothing short of exemplary.
Founded by Per Fredriksson and Sinan Abi, Séfr initially captivated the local market with its unique vintage finds before transitioning into creating its own line, marked by understated elegance and attention to detail.
The brand excels in offering pieces that combine utility with a minimalist aesthetic, characterized by clean lines, muted color palettes, and high-quality fabrics. From luxuriously soft knits to impeccably tailored outerwear, each Séfr garment is designed with an eye towards longevity, both in style and construction. All of this, without being overly trend-driven.
Séfr’s design philosophy emphasizes wearability and versatility, favoring a more thoughtful, sustainable approach to dressing. The brand not only caters to the modern man’s wardrobe needs but also appeals to anyone seeking a blend of Scandinavian minimalism with a touch of urban sophistication.
