2ND

Born from the creative spirit of DAY Birger et Mikkelsen, 2ND emerged as a sister brand with a bold, independent voice: raw, modern, and unapologetically confident. Where DAY celebrates timeless elegance, 2ND brings a streetwise edge, blending clean lines with an attitude.

From the beginning, 2ND has been dedicated to the strong, self-aware woman who isn’t afraid to stand out. The collections merge masculine energy with fierce femininity. These are pieces for those who dare, and for those who know exactly who they are.

With a love for innovative materials and striking silhouettes 2ND creates styles that is both relevant and lasting. It’s not about chasing trends, it’s about owning your presence.

2ND is for women who walk their own path...

Level

Ground floor

Area

F-HALL

Stall

Segments

CLASSIC WOMENSWEAR

She’s bold, wild, and free — a city girl with an untamed edge. She owns the moment. Every second. She’s playful yet powerful, cool yet unpredictable. She lives fast, loves deep, and dresses like she means it. Style isn’t just what she wears — it’s how she moves. She doesn’t follow trends. She starts them. 2nd is her second skin. Her second self. Her every second. Second is never second best. It’s reinvention — a second take on the familiar. It’s freedom — a second way to wear, style or see. It’s transformation — one item, many lives. It’s not about telling her how to dress. It’s giving her something worth playing with. 2nd is where she owns the narrative — every way, every second 2ND is the new first.

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