Abrand Jeans

Abrand is a young denim brand that unites the next generation through a collaborative, tribe-like community across Europe. With its youthful and playful spirit, the brand focuses on offering premium-quality jeans while letting the people who wear them tell the story. Rooted in Australia, Abrand is always ahead of the curve when it comes to creating on-trend, engaging content. In a world where consumers digest media faster than ever, the brand responds with global campaigns, high-profile influencer collaborations, and hyper-local content, constantly expanding its reach and inviting more markets to join the tribe. The product offering includes a curated range of 90s-inspired fits and washes, available in a variety of lengths. Each fit name nods to the iconic decade, with styles like the ‘94 High & Wide’ and ‘00 Super Low’ making their mark on the contemporary wardrobes of today’s youth.