American Vintage

American Vintage

Founded in 2005, the brand proposes an edited wardrobe of elevated basics inflected with vintage references, at the intersection of Californian cool and South of France flair.

Level

Ground floor

Area

C-HALL

Stall

Segments

CONTEMPORARY WOMENSWEAR

DELICATESSEN A soft, subtle wardrobe. Ultra-fluid fabrics, pastel colors, and an in-and-out wardrobe take center stage this season. Pants are excessively long, shirts are loose-fitting, shorts are adorned with lace, and prints are reminiscent of vintage lingerie. Delicate femininity, the idea of muted softness. FARMER MARKET A natural, sunny silhouette. This season, cotton is used for loose-fitting shirts, prints are inspired by Provençal tablecloths, and colors evoke the warmth of the South. Straight cuts, raw fabrics, and an elegance that draws on authenticity. A rustic, luminous trend, between tradition and modernity. LAUNDRY A pop, colorful, and carefree wardrobe. Neon tones reign supreme and silhouettes seem to have come straight out of a 90s laundromat. Extra-wide joggers, oversized T-shirts with a vintage treatment, and overdyed denim reinvent a retro look that is joyfully offbeat. A fun, playful, and unfiltered trend.

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