BSB

BSB’s philosophy is rooted in creating modern, timeless fashion that embodies youthfulness, modernity and femininity.

With a commitment to top-quality, innovative designs, BSB provides an empowering and alluring fashion experience for young women.

The brand emphasizes sustainability, making conscious choices that positively impact both people and the planet, while focusing on creating timeless, high-quality fashion.


SPRING-SUMMER 2026

Freedom Meets Romance


BSB introduces an era shaped by contrasts — softness and strength, nostalgia and modernity, functionality and emotion. Tactile materials like worn denim, airy voiles, and delicate embroidery reconnect us to the senses. A refined color story moves from serene neutrals to vivid, energizing tones, reflecting personal expression and emotional clarity. This is BSB’s celebration of comfort, creativity, and conscious beauty.


Guided by authenticity, sustainability, and emotional connection, BSB creates timeless pieces that empower personal freedom, encourage self-expression, and reflect the evolving rhythms of modern femininity.


BSB’s latest collection unfolds as a study in contrasts — where softness meets strength, and nostalgia harmonizes with modernity. Sun-faded denim, sheer voiles, and intricate embroidery evoke a sensory return to touch and texture. The palette flows from calming neutrals to vivid, mood-lifting hues, embodying personal expression and emotional clarity. At its core, this season is a tribute to comfort, creativity, and conscious beauty — hallmarks of the BSB spirit.

Level

Ground floor

Area

C-HALL

Stall

C1-038

Segments

CONTEMPORARY WOMENSWEAR

The B&F Group, a renowned fashion powerhouse from Greece and the proud owner of the BSB brand, brings 45 years of expertise and craftsmanship to the global fashion scene. With a legacy of innovation and quality, B&F has solidified its position as a key player in the industry. Today, the group operates 196 flagship stores, 7 online platforms, and 650 multi-brand locations across more than 20 countries worldwide.

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