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BSB

BSB

BSB is defined by traces—the refined intersections where emotion meets innovation and memory meets imagination.

We move within this space of transformation, where heritage evolves and identity is continually re shaped.


FW 26/27 advances this evolution, merging urban structure with instinctual glamour in deep, sophisticated tones.

A collection that reflects the next expression of who we are.




Level

Ground floor

Area

C-HALL

Stall

Segments

CONTEMPORARY WOMENSWEAR

The B&F Group, a renowned fashion powerhouse from Greece and the proud owner of the BSB brand, brings 45 years of expertise and craftsmanship to the global fashion scene. With a legacy of innovation and quality, B&F has solidified its position as a key player in the industry. Today, the group operates 200 flagship stores, 7 online platforms, and 800 multi-brand locations across more than 20 countries worldwide.
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