BSB

BSB’s philosophy is rooted in creating modern, timeless fashion that embodies youthfulness, modernity and femininity.

With a commitment to top-quality, innovative designs, BSB provides an empowering and alluring fashion experience for young women.

The brand emphasizes sustainability, making conscious choices that positively impact both people and the planet, while focusing on creating timeless, high-quality fashion.


FALL-WINTER 2025-2026

The collection reflects the idea of transformation, with a focus on reworking essential wardrobe pieces.

BSB blends creativity with longevity, offering tailored, feminine styles.

Colors like grey, green, khaki, yellow, burgundy and brown create an edgy, dynamic palette.

Romantic, bohemian and classic elements mix with timeless black and white and denim, while fabrics like knitwear, tweeds and lingerie bring a refined, delicate atmosphere.

BSB offers a hybrid wardrobe designed for a flexible, everyday lifestyle.




Level

Ground floor

Area

C-HALL

Stall

Segments

CONTEMPORARY WOMENSWEAR

The B&F Group, a renowned fashion powerhouse from Greece and the proud owner of the BSB brand, brings 45 years of expertise and craftsmanship to the global fashion scene. With a legacy of innovation and quality, B&F has solidified its position as a key player in the industry. Today, the group operates 196 flagship stores, 7 online platforms, and 650 multi-brand locations across more than 20 countries worldwide.

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