DAY ET

DAY ET

DAY ET, founded in 2018, is a Copenhagen-based design brand that elevates the everyday life of people on the move and celebrates the spirit of travel. Combining timeless Scandinavian design with a playful approach and attention to detail, DAY ET creates products that blend functionality with effortless style – from bags and suitcases to travel accessories and jewellery boxes.

Level

Ground floor

Area

C-HALL

Stall

C3-126

Segments

CONTEMPORARY WOMENSWEAR

The collection opens with contemporary bags in bold leopard print and rich deep brown imitation suede, finished with hand-painted edges — perfect for the office and stylish enough for everything after. These new styles are a natural continuation of the brand’s evolving universe — where form and function meet playfulness and effortless design, created to celebrate people on the move. Think soft pastels and bright colours combined with dusty, muted tones — inspired by Hilma af Klint’s iconic colour palette. Materials range from the brand’s signature nylon to more modern finishes, bringing new life to everyday essentials. Imagine a fresh take on the classic grocery bag, reworked with thoughtful details like a refined lining that contrasts beautifully with its glossy surface. The updated nylon appears across several new styles. As always, the collection includes a quilted series — this season inspired by the vaulted ceilings of Grundtvig’s Church, referencing the spiritual, the architectural, and the inner world. Soft volumes meet structured silhouettes in designs that feel both grounded and elevated. Feminine prints meet functional design — from spacious weekend bags and Major Brown suitcases to the brand’s beloved jewellery boxes in travel-ready and home-friendly sizes. Made to mix, match, and make your own.

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