ECO Shades

ECO SHADES was created to challenge the eyewear industry’s habit of overpricing simple products. We come from the optical world, so we wanted to bring that same construction quality into a price range that actually makes sense. Every style is designed in Denmark with a focus on clean lines, long-term wearability, and materials that feel solid in the hand. The collection is built around two material concepts: recycled plastic bottles and plant-based biodegradable acetate. Both options are paired with recycled UV400 lenses, 5-barrel optical hinges, and metal cores in the temples, giving each model a stable, premium fit. Retailers choose us because the sunglasses look sharp, last longer, and convert well - and consumers choose us because they can finally get real quality without being overcharged. At its core, ECO SHADES is about making fewer, better products and building a brand that values durability, fairness, and modern design.