Fine Chaos

Fine Chaos

Founded in Denmark in 2021 by Creative Director Marc C. Møllerskov, the oxymoronic brand name 'FINE CHAOS' perfectly captures how objects in contemporary society can be perceived in two entirely different ways—a vision reflected throughout the label's universe.


FINE CHAOS strives to be an androgynous brand, celebrating everyone regardless of sex, gender, or religion, a value ingrained in every fiber of its universe and community.


Over the course of a few seasons, FINE CHAOS has established a strong presence in multiple markets, with a main community in Copenhagen and a flagship store, while collaborating with major retailers and partnering globally.

Level

Ground floor

Area

VILLAGE

Stall

Segments

MENSWEAR & ALL GENDER

’DEEPER THAN QUALITY’ The central ideology for the brand is to integrate value into every garment, summarized into three elements: Longevity, Storytelling and confident expression. FINE CHAOS garments aren’t designed to be worn-down & devalued after a few uses. On the contrary, FINE CHAOS’ production techniques enable usage to build upon the garment’s aesthetic with each wear through fraying patches, or multi-functional, customizable hardware and more. The main component of every collection and garment is storytelling conveyed through references, artworks and silhouettes. Inspiration to writing 30-page script depicted in fashion films. Through these elements we set a visionary foundation for each collection, intriguing our community and audience. FINE CHAOS values relationships, inviting members of our global community to model at editorials, partake exclusive showcases with designers, and experience eerie runway shows and parties with over 700 guests. These are all experiences where every community member has an equal opportunity to participate.

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