FUB Kids

FUB Kids

FUB Kids SS26 / “Nordic Summer”


This Spring / Summer collection strikes a refined balance between curious spirit and classic, timeless Scandinavian design. It embodies the essence of FUB, where a playful approach to structure, color, and pattern meets thoughtful detailing and a strong emphasis on comfort and wearability.


The collection offers a range of classic and boxy oversized T-shirts and polos designed for both boys and girls, brought to life through vibrant, eye-catching color combinations. Subtle knit textures add dimension

and detail to tops, sweaters, and tees. Shorts come in both traditional cuts and more playful styles, featuring textured knits, checks, and prints. Delicate dresses and coordinated tops and bottoms complete the collection, perfect for every summer occasion.


Patterns:

A thoughtful mix of playful and classic patterns defines the collection; all designed with comfort and simplicity in mind. Stripes of varying widths—both horizontal and vertical—create a lively and dynamic feel, while a soft floral motif and a decorative Otomi-inspired pattern – both hand painted prints - add a

subtle artistic touch to selected styles. Jacquard flowers and Nordic-style jacquard patterns provide

texture and depth, complemented by fine pointelle knits in multiple variations for a light, delicate feel. Carefully placed collar details highlight the craftsmanship in each design.


Colors:

The palette combines rich mélanges, textures, and contrasting details to create versatile styling options. Classic Scandinavian shades such as Dark Navy, Ecru, Camel, and Light Grey Mélange are joined by various blues, a soft summer pale yellow, and a bright, energetic red. Seasonal highlights include a bold, vibrant ‘Candy’ Pink and a refreshing Apple Mélange. These colors appear in stripes, checks, color blocks, and subtle contrasts, delivering a look that is both timeless and playful.


All made from 100% organic GOTS certified cotton.

Level

1st floor

Area

F-HALL BALCONY

Stall

BAL-074

Segments

CIFF Kids

FUB is founded in 2006 by Anne Sofie Olrik & Lotte Bundgaard. FUB makes playful, comfortable, and responsible knitwear for kids aged 0-12 years. We believe that kids - boys or girls - prefer to wear clothes that feel good and allow them to move freely. That is why design, colors and comfort go hand in hand in all FUB styles. Every item is carefully created and produced with a demanding regard for details and craftsmanship ensuring a durable quality that allows the clothes to be worn again and again. Our collections are purely made of OEKO-TEX certified wool and GOTS certified organic cotton.

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