Founded in 2008 in Marseille, Gertrude is an independent fashion techwear brand. Rooted in the raw energy and cultural mix of their hometown, the brand draws inspiration from streetwear, art and emerging cultures.Gertrude currently has several boutiques across France, conceived as true physical extensions of the brand’s universe, and is distributed through a wholesale network including premium stores and well-known department stores in France and across Europe.
In strong growth, Gertrude aims to expand internationally and achieved a turnover of €25 million in France in 2024, representing a +74% increase compared to 2023. This momentum is driven by a strong acceleration of its direct-to-consumer channel (+113% compared to 2023) and a wholesale network growing by +40% over the same period.
As a committed brand, Gertrude has, since its beginnings, been anchored in a strong associative network. Through projects that place education, knowledge transmission and access to culture at the heart of its actions, the brand acts as a link between creators, audiences, territories and engaged organisations.
