L'OBJET

L'OBJET

Design and Fragrance House

Elad Yifrach, Founder + Creative Director

Level

Ground floor

Area

B-HALL

Stall

Segments

MENSWEAR & ALL GENDER

L'OBJET is the life work of Founder and Creative Director Elad Yifrach. Elad established himself as an interior designer in Beverly Hills, prior to taking up residency in New York. A lifelong traveler with a global design perspective, Elad imbues every design with it's own story. Each collection is a spirited homage to both the cultures which inspire them and the artisans who bring them to life. Elad's collections extend and exceed traditional craftsmanship, through effort and imagination, to create a new echelon of modern artistry. A passion for innovation - in both technique and the use of high-quality materials - infuses everything he creates. Each collection is rich in detail and unmatched in quality. The collection of 6 Eau de Parfum distinguished by the clarity of their writing and quality of their materials. Each creation is an olfactory impression, plunging us into the heart of nature. They are the expression of pleasures - like life snapshots - time as if suspended. Simple and universally felt emotions.

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