Masai

Saga of the North: Masai’s Autumn 2025 Collection This autumn, Masai takes you on an evocative journey through Iceland’s raw and untamed beauty with our latest collection, Saga of the North. Drawing inspiration from the island’s dramatic landscapes, rich traditions, and the enduring spirit of its people, this collection is a tribute to nature’s resilience and timeless elegance. Iceland’s nature is shaped by contrasts: sweeping volcanic plains meet towering glaciers, while moss-covered lava fields are kissed by delicate wildflowers. This interplay of the rugged and the delicate is mirrored in the fabrics, textures, and designs of the Saga of the North collection. Each piece captures the essence of Icelandic life — a harmonious blend of self-sufficiency, community spirit, and a deep-rooted respect for the natural world.