PICA PICA

What began as a tongue-in-cheek experiment with dad caps has evolved into Pica Pica, a full-scale unisex label where Scandinavian minimalism meets Mediterranean mischief. Rooted in Stockholm and Palma de Mallorca, the brand was founded by creatives who wanted garments that captured endless summers and carefree coastal spirit. Their signature dad cap—famed for its perfect fit—set the tone, and every collection since follows its lead: sun-faded tones, breezy fabrics and bold, graphic prints inspired by tapas, cocktails and Balearic backdrops. Pica Pica lives by the motto “rushing slowly,” curating each drop with quality, comfort and storytelling in mind. More than just clothes, Pica Pica pieces are meant to be enchantments—ready for festival fields, daytime terraces or midnight rooftops—so you’re always dressed for wherever the moment takes you.