REJEKT PROJECT BY JENS LAUGESEN

REJEKT PROJECT BY JENS LAUGESEN

RE/JEKT PROJECT is a unisex contemporary fashion brand uniting Nordic design thinking with Indian leather craftsmanship, delivering long-lasting, responsible design with inclusive modern silhouettes for all genders to wear / / /

Level

Ground floor

Area

B-HALL

Stall

Segments

MENSWEAR & ALL GENDER

RE/JEKT PROJECT is a unisex contemporary fashion brand uniting Nordic design thinking with Indian leather craftsmanship, delivering long-lasting, responsible design with inclusive modern silhouettes for all genders to wear / / /RE/JEKT PROJECT is co-founded by award-winning Danish designer Jens Laugesen and Indian leather manufacturer and investment banker Hitesh Sachdev. The brand rethinks the fashion system by using factory deadstock, viewed through a Nordic lens of restraint, clarity, and function, honouring close collaboration with skilled Indian artisans. Jens Laugesen brings over two decades of international experience across fashion, art, and creative direction and consulting for CALVIN KLEIN, J MENDEL, SWAROVSKI and NET A PORTER, with awards including LVMH x ANDAM and DANSK Designer of the Year. His return to the fashion market introduces a focused contemporary wardrobe built on hybrid tailoring, unisex sizing, and long-term wearability, with a clear commitment to transforming waste materials into quality garments. Hitesh Sachdev brings a background in investment banking and global leadership in manufacturing for brands including Marni, Maison Margiela, Diesel, Donna Karan, and Karl Lagerfeld, grounding the project in responsible production, transparency, and scalable infrastructure. Presented in collaboration with CIFF, RE/JEKT PROJECT positions itself at the intersection of fashion, art, design, and culture, offering re/constructed garment identities shaped by concept, constraint, and craft, with collaborations including Nordic furniture brand FOGIA and artist Erika Trotzig. www.rejektproject.com

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