The New

THE NEW designs fashion for children at

age 5-16 years. Our four annual collections

feature a variety of tops, bottoms, outerwear,

underwear, and nightwear. Each collection

is a unification of vibrant and playful styles,

along with more simple and timeless

designs. We also offer a NOOS program

with jeans, tights, and underwear. In 2024,

we introduce RE: styles, which are all about

comfort, quality materials and unisex

designs that are easy to mix and match.

THE NEW loves to play and explore various

styles, fittings, and qualities. We introduce

more oversized shapes and prefer to use

organic cotton, Livaeco® viscose, and

recycled polyester. We strive to create

better and longer lasting garments for all

children. Most of our organic cotton styles

are certified and verified to the Global

Organic Textile Standard (GOTS) by Control

Union 842535.