Washologi

We want to offer garment care care solutions that help consumers extend the lifespan of their clothes. We aim to educate the correct methods of washing and caring for various materials in order to maintain their original quality for as long as possible. The goal is to inspire a new step in slow fashion to reduce the environmental impact of the fashion industry through decreased consumption and resource waste. "I was in the midst of life, juggling a full-time job, being a mother to four sons, and managing a house renovation when the idea for WASHOLOGI was born. As I was giving the laundry room a facelift, I noticed that something was missing on the shelf, where you buy clothing and home decor you should also be able to buy effective laundry products with stylish design and genuine environmental consideration. I immediately began reaching out to various manufacturers, and the process gained momentum, covering everything from product range to scents, design, and labels. One year later, August 2014, I launched "WASHOLOGI". Since then, both WASHOLOGI and myself have developed immensely. It has been both exciting, educational, and at times extremely challenging. However with me I've carried my grandfather's words, "You can only do your best, and then you can't do more, and if you dare follow your heart and still fail, you remain a winner." His words have given me courage to try despite the risk of failure. I hope you will appreciate WASHOLOGI - the combination of design, efficiency, and environmental consciousness alongside wonderful scents." -Viktoria Widengren, Founder & CEO