WHEAT

WHEAT

We believe in the magic of childhood. Since our inception in 2002, we have been committed to creating clothing and shoes that allow children to be just that – children. Our journey has been a celebration of the surprising, the creative, the spontaneous, and the consistently curious ways in which kids explore the world around them.

With an eye for style and a commitment to sustainability, we understand that childhood is a fleeting, precious time, and

we are dedicated to making it as vibrant and memorable as possible. Our clothing and shoes are consciously created

and functionally crafted to support the exuberance of childhood, ensuring that every day is an adventure.

Level

1st floor

Area

F-HALL BALCONY

Stall

BAL-029

Segments

CIFF Kids

Our collections are designed to inspire children to move, play, and explore freely. Each item is created with attention to detail, ensuring both comfort and durability. Our outerwear, wool, ready-to-wear, and footwear collections are crafted to withstand active play and changing seasons. From hand-drawn prints to timeless classics, our designs combine beauty with function, allowing parents to dress their children in high-quality pieces that can be loved, shared, and reused. With a focus on responsibly sourced materials, we ensure that every product meets the strict criteria of our certifications. This means creating garments that are free from harmful substances, made from organic or recycled fibers, and produced under ethical working conditions. We are proud to be certified by GOTS (Global Organic Textile Standard), GRS (Global Recycled Standard), and OEKO-TEX®, reflecting our ongoing commitment to responsible production and high standards for safety and sustainability. Our vision is to offer collections that not only look beautiful but also have a positive impact on children, parents, and the planet. Every piece in our collection tells a story of craftsmanship, creativity, and care. Whether it’s a cozy wool layer, a rain-ready jacket, or a pair of versatile everyday shoes, Wheat ensures that children are ready for any adventure. Our certified, responsible approach allows parents to make conscious choices for their little ones — choices that support both childhood play and a healthier planet for the future.

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