Wood Wood

Wood Wood

Wood Wood is a contemporary streetwear brand located in the Copenhagen, Denmark. Drawing inspiration from art, music, and youth culture, the brand is characterized by a unique blend of sophistication and street edge. Founded in 2002 by Magnus Carstensen, Karl-Oskar Olsen, and Brian SS Jensen Wood Wood shortly after opened its first stores in Copenhagen and has since established the brand as a driving force on the European street couture scene.

Level

Ground floor

Area

CENTRE HALL

Stall

ES-062

Segments

DK COMPANY

For SS26, Wood Wood unveils ‘Ode to Street Hassle’ — a collection grounded in the study of the everyday and our immediate surroundings. At its core, the collection is a love letter to the city of Copenhagen — to the mundane, the overlooked, and the rhythm of urban routines. It is inspired by morning commutes, construction sites, scaffolding, sidewalk life, and the subtle textures that shape the visual identity of our streets. The main line embraces a raw, tactile elegance, drawing from workwear, functional garments, and lived-in textures. It’s a collection defined by juxtaposition: voluminous shapes on the bottom and cropped, fitted tops; utilitarian references elevated by clean tailoring; softness met with structure. Double A by Wood Wood takes a turn toward the technical and the athletic. This season leans into crisp, sporty silhouettes with references to 80’s tennis clubs, college life, and 90’s streetwear. Bonded cotton polo sweaters, summer flannels, and football shirts are elevated through refined silhouettes and contrast color blocking.

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