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Abel (ah-bel). 100% natural, the new standard in modern fragrance. Former winemaker Frances Shoemack founded Abel when her search for a modern, elevated fragrance made only from plant-based, renewable ingredients came up short. A decade on and the Abel collection of 100% natural fragrances for body and home prove that the best palette of ingredients can be sourced in, and returned to, nature. Nourishing scent rituals that smell and feel authentic, not synthetic. Determined to set a new standard in natural perfumery, Abel pushed the boundaries of natural, renewable ingredients like never before. Pioneers in the use of biotechnology and natural science in the fragrance industry, Abel works with the world’s top perfumers to craft elevated modern, 100% natural fragrances for you and your home. In doing so Abel is paving a way forward to untether the fragrance industry from its petrochemical reliance.