Basic Apparel

At Basic Apparel we combine timeless design with high quality responsible materials, to ensure you both look good and feel good, every day. We believe the world doesn´t need more clothes, it needs better clothes, that is why our pieces are made to last more than just a single season. We make conscious choices every single day to ensure an environmentally responsible production, as well as choosing organic, recycled, and certified materials. All our production and consumption must take place without harming our planet for the sake of our future generations. At Basic Apparel we are always aiming at creating designs you fall in love with. We are talking long lasting love. Not just a fling or an overnight sensation - True love - Those few styles you keep coming back to, because they make you feel good and inspire you to be the best version of yourself and when you love something, you don´t throw it away, this way both you and our planet wins. Together we can change the fashion industry.