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Blue is a 10 year old womens-brand making fresh delicate casualwear with a fashion touch for everyday-life. Our passion is to make timeless durable clothes that last "forever" in style and quality and just gets nicer and nicer the more it is used. "Buy less-Buy Better". Our ambition is to make designs that "feel right" in both fit and appearance, regardless how it is used. The styles are uncomplicated with a sporty twist and fashion finesse, which gives the products good energy and coolness.