Level
Ground Floor
Segment
Contemporary Womenswear & Menswear
Area
C2
Stall
042A
THE LIFESTYLE BRAND BORN FROM SPORT. CHAMPION’S HISTORY EXTENDS FURTHER THAN MANY HERITAGE BRANDS. OUR ORIGIN IS BORN FROM SPORT, PAINTS THE CANVAS FOR COLLEGIATE LIFESTYLE, AND STANDS AS THE PINNACLE EXPRESSION OF AMERICANA. CHAMPION INDEX + ARCHIVESTM BRAND INTRODUCES THE VAULTED DEPTH OF ASSORTMENT WITHIN OUR HERITAGE, EXTRACTING MOMENTS 100+ YEARS IN THE MAKING. UNDER THIS UMBRELLA ASSORTMENT, WE CELEBRATE THE MODERN AESTHETIC JUXTAPOSED WITH VINTAGE. OUR OBSESSION OF DETAIL PREVAILS AS CHAMPION’S CRAFSTMANSHIP REMAINS THE ORIGINAL GOLD STANDARD FOR EVERYDAY GARMENTS. IN FALL / WINTER ‘24 WE PRESENT A COLLECTION DESIGNED BY THE TEAMS IN USA, EMEA AND JAPAN TO CREATE AND ELEVATE PRODUCT ASSORTMENT TO REPOSITION THE CHAMPION BRAND. THE HYBRID COLLECTION IS NAMED INDEX AND ARCHIVES. INDEX - SELECTION OF ELEVATED EVERYDAY BASICS AND CORE LINES, UTILIZING PREMIUM FABRIC CONSTRUCTION. ARCHIVES - EITHER TRUE TO ARCHIVE PRODUCT MADE TO ORIGINAL SPECIFICATIONS OR PRODUCT ASSORTMENTS WHICH HIGHLIGHT BRAND HERITAGE.