Digital Exclusive


We are a Scandinavian eyewear brand based in Sweden, that continuously focuses on visual expression. Our goal is to redefine the way brands operate in the 21st century. Silhouettes, textures and colours shall come together to create a bond within our community.

In 2017, we launched our first collection of eyewear. Today, our assortment includes sunglasses, blue light glasses, ski goggles and even the most essential accessories. With a broad assortment of products created after demands from our community, sunglasses is our core and has been since start. Our sunglasses have been sold in over 40 countries and worn by celebrities like Emma Chamberlain, Rita Ora, Vanessa Hudgens, Lucy Hale and Jessie J.

All of our collections are designed in our studio in Stockholm, with a focus on contemporary unisex styles with uncompromising quality. Our philosophy is to cautiously design playful yet classic eyewear.