Elvine

T H E S T O R Y O F E L V I N E ELVINE was founded in 2001 by the Swedish street artist Daniel Mänd. He named the company ELVINE as homage to his grandmother Elvine Mänd, a rigorous seamstress from Estonia who fled to Sweden’s second city Gothenburg in the 50’s. From her, the creative grandson inherited a passion for craftsmanship, genuine quality and a keen eye for details. Growing up on the streets in a suburb of Gothenburg called Kortedala, he wanted to create something that came entirely from him and Gothenburg’s unrefined street culture, but made in the tradition of his grandmother. ELVINE was born, and has since then offered casual no-nonsense clothes with a touch of smartness and great fit for a relaxed lifestyle in the city. W H A T W E D O Like all good folk from Gothenburg, the harbour, a sense of humour and the unpredictable weather, is in ELVINE's blood. It’s the basis of who we are and what we create. Clothing and weatherproof jackets with City Function. Easy going designs, with a hint of smartness. Ready to take on the elements and the city we love. In other words, sophisticated clothes for unsophisticated behaviour that suit sidewalks, rather than catwalks. With timeless styles and high-quality, sustainable materials that show respect for the environment and society, we make what we want to wear — future-proof clothing.