Level
Ground Floor
Segment
Contemporary Womenswear & Menswear
Area
C2
Stall
009
Filson is the leading manufacturer of must-have items for outdoor enthusiasts. It is the favourite brand of fishermen, engineers and explorers, mariners and miners and anyone who loves the outdoors. Filson was founded in 1897 with the opening of C.C. Filson's Pioneer Alaska Clothing and Blanket Manufacturers, specializing in items to outfit the stampeders to the Klondike Gold Rush. The gold rush faded into history, but Filson kept listening to his customers and outdoorsmen kept coming to Filson for rugged clothing. Filson continued to make its products with the best materials obtainable and guarantee every garment it produced. Over time, the Filson name became synonymous with reliability, satisfaction and honest values, and by the 1960s, the brand's reputation as the premier outfitter for outdoorsmen had spread around the globe. Over the years, Filson's philosophy has never changed: make sure it’s the absolute best. It is therefore not surprising that the items that worked then still work today, over 120 years later. Comfort, protection and durability never go out of style.