Ida Sjöstedt
- Level
- Ground Floor
- Segment
- Contemporary Womenswear & Menswear
- Area
- C3
- Stall
- 018
Ida Sjöstedt is a Swedish designer brand known for the dreamy aesthetics by its founder and creative director.
With a firm believing that all women have a little inner princess hidden somewhere – as different as she may be, Ida Sjöstedt has made it her mission to lure her out.
This has made her work a feminist act within the Swedish fashion industry, long before feminism was as much on the radar as it is now
Setting up her label in 2001 Ida Sjöstedt has been a pioneer on the Swedish fashion scene when it comes to evening wear and bridal fashion, introducing glamour to a fashion scene mostly known for functionalism and simplicity.