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Palmes seeks to become a modern-day tennis brand for wearing both on and off the court. The brand takes its name from jeu de paume, the French precursor to tennis that dates back to the 18th century where players used the palms of their hands, and not racquets, for hitting the ball. Palmes is not about how good or bad that you are at playing tennis, how hard you can slice the ball down the singles’ line or how many years that you’ve played; it’s about having fun on and off the court. For too long, tennis has been perceived as a sport for the upper-class elite. Palmes wants to bring aesthetic sensibilities from other creative disciplines into the sphere of tennis to open up the sport from people from a multitude of backgrounds. In short, Palmes seeks to make tennis for the many; not the few.