REIGN

Reign Italia is a contemporary denim brand with a vintage and gritty flavor. Since its inception in 2007, the brand has revolutionized the classic five-pocket jeans, showcasing an unmistakable style with refined treatments and meticulous attention to details. With a 100% Italian supply chain, Reign Italia combines innovation and tradition, experience and research, and technology and craftsmanship in their design and manufacturing process. The brand's collections go beyond denim, offering continuous garments and non-denim options such as colored trousers, sweatshirts, and t-shirts that stay true to their unique style.