Thinking Mu

THINKING MU – AW24 Re- Gen Collection IT’S TIME TO WAKE UP - We are more than a brand, we are art, design, music and beyond. We are the conscious choice, concerned about reduction. The choice that represents a personality, a taste for aesthetics, and a garment that speaks for you. We embody the essence of the Mediterranean. The authentic one. FASION MEETS SUSTAINABILITY In 2008, Pepe Barguñó and Miquel Castells created THINKING MU, which was first known as Intrepida Mu. They joined the fashion world with a very casual and fun approach to clothing. Cinthia Miralles, the current CEO, joined the project in 2019 with the mission to scale the project internationally. What began as making clothes with common sense, reflecting good vibes and having fun, evolved into a bigger and sollid company that understands sustainability as a lifestyle, sticking to values like transparency, fair trade and circular economy. Values that still drive us to continue offering an alternative for those who want to dress in a fashionable and fun way while being aware of the industry’s situation. Those pillars have brought us to become one of the first sustainable brands in Europe. We’re committed to continue making an effort to find new organic and recycled fibers and to control every step of the process while taking care of the planet and the next generations. As a purpose-driven company our mission brings us together in the commitment to prove that a human and regenerative fashion ecosystem is not only possible but also profitable. The conscious approach to every impact we create, the well thought garments of our collections, the innovative nature of our materials, and the ways in which we express and communicate reflect the values of our brand. Our goals are being achieved thanks to our family. People who join and share our way of doing, driven by the conviction that creativity is the engine that moves us forward. Doing things differently also involves starting from scratch. Many of our prints originate from craft and artisan techniques. In fact, that’s the approach we take when developing prints for each collection by creating special pieces that represent us worldwide: the ones that our community love the most. Our R&D efforts drive us to advance product technology. Some of our products feature natural pigments sourced from flowers for dyeing, fibers derived from seaweed, and entire collections crafted from hemp fiber.