From metros and trains to buses and digital screens across the city, out-of-home advertising helps brands connect with consumers wherever they live, work, and travel – making it a unique and effective channel in today’s digital landscape. In the latest CIFF Media episode, Sofie Dolva sat down with Hugo Gerthofer, Commercial & Communication Director at Bauer Media Outdoor, to explore why outdoor advertising continues to be such a powerful channel – and highlight some of the most memorable campaigns along the way.
