Behind every great retail experience is a visual storyline. In this episode of CIFF Media, host Julian Daynov sits down with Marco Ouwerkerk, owner of Hans Boodt Mannequins, to explore the art and business of visual merchandising — from some of their most inspiring partnerships and collections to the secret behind creating the perfect mannequin. From its beginnings in 2002 to the ever-changing world of retail today, Marco shares what has shaped the company, what sets them apart, and where he believes visual merchandising is heading next.
