Editor-in-Chief Carla Christine Bruus Aagaard-Strube sits down with Mike Bjørnbak, Buyer at Magasin du Nord, Thor Palmhøj, Marketing Director at Magasin du Nord, and Chung Wai Cheung, Founder and CEO of Woodbird, to explore the power of outdoor campaigns – and what makes them work. Bringing together three different perspectives – buyer, marketing, and brand – the conversation looks at how outdoor campaigns can capture attention, build brand presence, and create a lasting impression. They discuss some of the campaigns that have stayed with them, the many ways outdoor advertising can be used, and what makes a campaign truly stand out. The conversation also turns to Woodbird’s strong January campaign, created in collaboration with CIFF and Bauer Media Outdoor, which brought the brand’s message out into the streets of Copenhagen.
