From Miami to Copenhagen – PARAISO Miami Swim Week Creative Director and Founder Natalija Stojanovic sat down with Clara Svane in the CIFF Media Studio during CIFF in August to tell us everything about the world of Miami Swim Week. From celebrity moments, like Pamela Anderson walking the runway, and influencers on the catwalk to the brands making an impact this season, they discuss what draws audiences in and what it means to build a successful brand in today’s media landscape. They reflect on the growing space for swim- and resort wear in the Scandinavian market, why PARAISO’s presence in Copenhagen felt like a natural move, and what went into bringing the PARAISO universe to CIFF. As part of the opening of CIFF 67, PARAISO Miami Swim Week, ELLE Denmark and CIFF joined forces for a special event featuring a dedicated showcase of selected international brands.
