In anticipation of the opening of Malmö Designer Village in May 2027, CIFF’s Director Sofie Dolva welcomed Antoine Frey, Chairman and CEO of Frey Group, to the CIFF Media Studio to discuss the vision behind this exciting new retail destination, and what both guests and brands can expect from it. Set to become Scandinavia’s largest premium outlet, Malmö Designer Village will span 26,000 sqm, bringing together premium brands alongside curated guest experiences. With a strong cross-border appeal, it will serve visitors from both Malmö and Copenhagen.
