959 NINEFIVENINE® is an eco-design line, composed of pieces made with upcycled car seatbelts and innovative sustainable fabrics. A creative and versatile idea, carried out by designer Paolo Ferrari, who took the inspiration for the brands name from the year 1959 when Volvo introduced the first seatbelt on the market. This link emphasizes both the importance of used materials and the values involved in the project like respect and care towards the people and the surrounding environment.
Each piece of the 959 NINEFIVENINE® collection, completely made in Italy, is the result of the reutilization and reuse of the seatbelts, which, after being washed, sanitized and divided according to their different textures, have been hand-cut, assembled and sewn in workshops. The eco-stylistic research conducted by Paolo Ferrari led him to introduce new sustainable materials.
959 NINEFIVENINE® presents a unique series of items characterized by a distinctive, simple, timeless collection for all seasons , represented by iconic unisex accessories like weekend bags, backpacks, clutch bags, shopping bags and tote bags.
959 NINEFIVENINE® is a concept, style and project which links design, functionality, aesthetic through a creative philosophy in line with the current themes of contemporary living.