Level
Ground Floor
Segment
Shoes & Accessories
Area
A
Stall
003
THE STORY OF ADAX ADAX was founded in 1982 in a basement in Copenhagen. Founder, Eugen Silfen wanted to make better bags than the ones he saw in the stores. A combination of courage, curiosity and endurance is recurring factors in the success story of the company. Today, ADAX is a family-owned business with Eugen Silfen as chief designer and Helle Silfen as director. For us, it’s important that we continue to develop ourselves to maintain our current target group, but also to reach new ADAX customers. Therefore, serval generations are influencing both design, sales and marketing activities. ADAX combines trends and functionality with beautiful design and accomplished details. Our core values are based on quality, functionality, timeless design and social responsibility. We follow the trends and tendencies of the time, but with respect for Scandinavian and classic design. We love that our bags can be used for serval generations and that it can be a common interest.