Digital Exclusive

The Italian visionaries bringing iconic shapes of the past, back to life. Founded in late 2017, ALBA Optics is a young sports eyewear brand based in Milan, Italy. Disruptive in attitude, beautiful in design, their goal is to reimagine the iconic shapes of the 80s and 90s, adapting them with the latest modern technology. Ethically and locally produced in Northern Italy, an area steeped in cycling culture and outdoor sporting adventure, their frames and premium performance lenses promise perfect vision. Occupying a dynamic and evolving space where streetwear meets sportswear, ALBA Optics is more than a pair of sunglasses. It is a quality of life. Presented by PHEAM Agency, Denmark.