Level
Ground Floor
Segment
Premium & Classic Apparel
Area
B4
Stall
027
Like many Swedish clothing brands, our beginnings were small-scaled and humbled. What's notable, is the absence of any trial and error period in our earliest stages. Right from the start, we seemed to find our position on the market and our clothes were immediately taken to heart by their users. Holebrook is a Swedish brand and our view of clothes and their manufacturing is probably a very Swedish one. It's about wanting to learn as much as possible about your field of work, and then turn that knowledge into a high-quality product where nothing is left at chance. Our designs and careful choices of material aim to express traditional Swedish virtues like friendliness, reliability, usefulness and honesty. We believe that those things can never be worn out. All Holebrook garments are manufactured in Europe.